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• 2013

  How frontline managers mould local markets: Influence of capability exploitation and brandorientation on market-driving behaviour and performance

  Wang, F., Leelapanyalert, K., Ghauri, P. & Ho, H.-W., 12 Dec 2013, 39th Annual Meeting of the European Academy of International Business: Transnational firms, markets, and institutions. European Academy of International Business, p. 48

  Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review