Research output per year
Research output per year
Research output
- 5 Article
Search results
-
2023
On the trajectory of discrimination: A meta-analysis and forecasting survey capturing 44 years of field experiments on gender and hiring decisions
Schaerer, M., du Plessis, C., Nguyen, M. H. B., van Aert, R. C. M., Tiokhin, L., Lakens, D., Clemente, E. G., Pfeiffer, T., Dreber, A., Johannesson, M., Clark, C. J., Gender Audits Forecasting Collaboration & Uhlmann, E. L., Nov 2023, In: ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES. 179, 104280.Research output: Contribution to journal › Article › peer-review
Open Access9 Citations (Scopus) -
2021
Behaviorally targeted location-based mobile marketing
Bernritter, S. F., Ketelaar, P. E. & Sotgiu, F., 7 Jul 2021, In: Journal of the academy of marketing science. 49, 4, p. 677-702 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile40 Citations (Scopus)146 Downloads (Pure) -
2019
Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, S. A. M., Araujo, T., Bernritter, S. F. & van Noort, G., 30 Sept 2019, In: International Journal of Research in Marketing. 36, 3, p. 492-508Research output: Contribution to journal › Article › peer-review
Open AccessFile98 Citations (Scopus)261 Downloads (Pure) -
2018
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, P. E., Bernritter, S. F., van Woudenberg, T. J., Rozendaal, E., Konig, R. P., Hühn, A. E., Van Gisbergen, M. S. & Janssen, L., Oct 2018, In: Journal of Business Research. 91, p. 277-285Research output: Contribution to journal › Article › peer-review
41 Citations (Scopus) -
2017
Too good to be true: The role of online reviews’ features in probability to buy
Maslowska, E., Malthouse, E. C. & Bernritter, S. F., 1 Jan 2017, In: International Journal of Advertising. 36, 1, p. 142-163 22 p.Research output: Contribution to journal › Article › peer-review
91 Citations (Scopus)