Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis

Sengun Yeniyurt, Janell D. Townsend, S. Tamer Cavusgil, Pervez N. Ghauri

Research output: Contribution to journal › Literature review › peer-review

47 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance