“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

Paul E. Ketelaar*, Stefan F. Bernritter, Thabo J. van Woudenberg, Esther Rozendaal, Ruben P. Konig, Arief Ernst Hühn, Marnix S. Van Gisbergen, Loes Janssen

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

41 Citations (Scopus)

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Computer Science