Too good to be true: The role of online reviews’ features in probability to buy

Ewa Maslowska*, Edward C. Malthouse, Stefan F. Bernritter

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

91 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Too good to be true: The role of online reviews’ features in probability to buy'. Together they form a unique fingerprint.

Economics, Econometrics and Finance

Psychology