Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union

Charles R. Taylor, Shintaro Okazaki

Research output: Contribution to journal › Article › peer-review

45 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance