AN INVESTIGATION OF ENTREPRENEURS' ETHICAL VALUES, SOCIAL INSURANCE, AND START-UP SUCCESS IN CHINA.

    Student thesis: Doctoral ThesisDoctor of Philosophy

    Abstract

    This research aims to investigate ethical values, social insurance, and start-up success in
    China. Recent research into entrepreneurship, eg, Woiceshyn (2011), focuses on the
    relationship between ethics and the success of entrepreneurship, and proposes that an
    entrepreneur’s ethical values are a critical factor for his or her entrepreneurial success.
    However this critical success factor (“CSF”) belief has not been fully explored in
    scholarly discussion, in the context of the entrepreneurial world. The CSF belief is
    based on rational egoism, which assumes ethics as a necessary guidance to long-term
    self-interest such as success in business. This thesis is intended to examine the validity
    of the CSF belief through elaborating a mediation model of how entrepreneurs’ ethical
    values affect their start-up success in China.
    I will test whether or not an entrepreneur’s ethical values (familism, integrity, work
    ethics, anti-individualism, and emphases on reputation, trust, and reciprocities) are
    related to his or her start-up performance (in terms of growth percentage of total
    incomes/revenues) and success (in terms of survival time), through the mediation of
    his/her practices of social insurance to employees in start-up.
    I will draw on existing researches on the ethical decision-making of entrepreneurs, and
    in particular on Solymossy and Masters (2002), to propose a model of social insurance
    decision-making by small business entrepreneurs. I suggest some ways (ie, the need for
    the integration of cash or financial considerations, ethical tolerance, technological
    impact, ethical implementation, and the relationship to performance and success) in
    which the social insurance framework of entrepreneurs may differ systematically from
    that of other businesses.
    The investigation of the social insurance decision-making model shows that Chinese
    entrepreneurs tend to follow rational or material (short term or long term), ideological
    and reputational criteria, when making social insurance decisions. However, cash or
    financial considerations seem to stand out but not to dominate ethical concerns with
    respect to their impact on social insurance decisions. Aside from the considerations of
    cash or financials, once the confounding effects of ethical tolerance and technological
    impact are controlled, ethical values have a true effect on social insurance decisions.
    Furthermore, social insurance implementation can be influenced as a result of ethical
    considerations in small and medium enterprises (“SMEs”) overall. My investigation has
    demonstrated that ethical values are related to social insurance decisions.
    An in-depth analysis of the research results has suggested that entrepreneurs’ ethical
    values influence the performance or success of a new venture. Meanwhile, some less
    ethical implementation actions, eg, circumventing and escaping, and pushing for a
    minimum standard of social insurance have significant but negative correlations with
    the growth rate, and/or with survival time. The mediation effects are therefore
    dependent on the implementation conditions.
    The analytic procedures have revealed a mediation model: the ethical value of work
    ethics (rejecting others’ indolence and wallowing in luxuries and pleasures) are
    positively related to the start-ups’ survival time, by means of not trying to lower
    insurance premiums through reducing employees’ total wages. Future studies will
    explore this mediation model.
    My investigation has, to certain extent, validated the argument that entrepreneurs’
    ethical values are a critical factor in the success of entrepreneurship, although I
    acknowledge that this mediation model will need future research in order to be fully
    justified.
    Date of Award2014
    Original languageEnglish
    Awarding Institution
    • King's College London
    SupervisorXinzhong Yao (Supervisor), Vanesa Pesque Cela (Supervisor), Jan Knoerich (Supervisor) & Kun-Chin Lin (Supervisor)

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