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Anouk De Regt
Ms
102
Citations
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Research output
(5)
Thesis
(1)
Similar Profiles
(12)
Research output
3
Article
2
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Research output per year
Research output per year
3 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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Article
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2021
Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing
de Regt, A.
,
Plangger, K.
&
Barnes, S. J.
,
Nov 2021
,
In:
Journal of Business Research.
136
,
November
,
p. 513-522
10 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
Open Access
File
Marketing
100%
Advocacy
100%
Attitudes
25%
Success
12%
Novels
12%
81
Citations (Scopus)
751
Downloads (Pure)
2019
A false image of health: how fake news and pseudo-facts spread in the health and beauty industry
De Regt, A.
,
Montecchi, M.
& Lord Ferguson, S.,
8 Aug 2019
, (E-pub ahead of print)
In:
Journal of Product and Brand Management.
Research output
:
Contribution to journal
›
Article
›
peer-review
Open Access
File
Specific Industry
100%
Brand
100%
News Flow
100%
Information
50%
Market Concentration
25%
28
Citations (Scopus)
1825
Downloads (Pure)
The Virtual Reality Value Chain
De Regt, A.
,
Barnes, S. J.
&
Plangger, K. A.
,
26 Sept 2019
, (Accepted/In press)
In:
BUSINESS HORIZONS.
Research output
:
Contribution to journal
›
Article
›
peer-review
Open Access
File
Value Creation
100%
Value Chain
100%
Technology
33%
Virtual Reality Technology
28%
Customers
25%
1754
Downloads (Pure)