Zhaozhang Sun

My research interests lie at the confluence of health communication, digital health interventions, and non-communicable diseases (NCDs). I am particularly focused on leveraging digital media, computer science, and online communication strategies to influence public health practices and outcomes. My work aims to provide sustainable, evidence-based solutions that enhance patient health outcomes and reduce healthcare disparities.

In my doctoral research at King’s College London, I explored the diabetes narratives presented by key social media influencers in the UK. This interdisciplinary project utilized mixed methods, including social network analysis, thematic analysis, and online surveys, to investigate how these narratives affect audience knowledge, attitudes, and behaviours. This study has deepened my understanding of the potential of digital platforms to disseminate public health information and engage diverse audiences.

Beyond my PhD, I have actively participated in several significant research projects. One such project examined the risk factors of obesity in Chinese populations, employing an integrated approach that combined literature reviews, expert consultations, and both quantitative and qualitative research methods. This research provided critical insights into the multifaceted factors contributing to obesity in different age groups, supporting societal efforts to address the obesity epidemic in China.

Another area of my research includes analysing global health promotion strategies through the lens of major international conferences. This work involved a comprehensive review and systematic examination of conference declarations and reports, offering evidence-based recommendations for enhancing global health initiatives and fostering international cooperation.

I am also passionate about the intersection of health communication and policy. My research on the impact of celebrity weight loss narratives, such as those of Chinese actress Jia Ling, investigates how public figures can influence health behaviours and public health awareness. This project aims to develop effective communication strategies that harness the power of social media to promote healthier lifestyles and improve public health outcomes.

Overall, my research is driven by the goal of integrating interdisciplinary approaches to solve complex public health challenges. By combining theoretical frameworks from sociology, media studies, and health communication with innovative digital tools, I strive to advance our understanding of how to effectively communicate health information and influence positive health behaviours in diverse populations.

Dr. Zhaozhang Sun is an accomplished researcher with a PhD in Health Communication and Diabetes Management from King’s College London. Her academic journey is marked by a strong foundation in healthcare communication, demonstrated through her innovative research and commitment to addressing complex public health challenges.

Dr. Sun graduated with honours from Central South University, where she was appointed valedictorian (1/7772 students) and received numerous academic awards, including the National Scholarship and the Dean’s Scholarship. She then pursued an MA in International Journalism at the University of Leeds, earning a Distinction. Her exceptional academic performance secured her a fully-funded PhD scholarship from King’s College London and the China Scholarship Council.

Throughout her doctoral studies, Dr. Sun explored the intricate dynamics of diabetes narratives disseminated by social media influencers, employing mixed methods such as social network analysis and thematic analysis. Her interdisciplinary approach provided valuable insights into how digital platforms can shape public health communication and influence health-related behaviours.

In addition to her PhD research, Dr. Sun has contributed to various high-impact projects. As a part-time research fellow at the Global Health Institute of Xi’an Jiaotong University, she investigated the risk factors of obesity in Chinese populations, utilizing comprehensive databases and employing both quantitative and qualitative research methods. Her work on the trends and projections of the triple burden of malnutrition and the impact of global health promotion conferences has further enriched her research portfolio.

Dr. Sun's professional experience includes serving as an executive editor at Science and Technology Daily, where she coordinated news-related issues with domestic and international correspondents and produced impactful human interest stories. Her role as a business operation manager intern at Tencent Holdings Ltd. and as a business consultant intern at King's Internship Insights provided her with extensive experience in strategic planning, user engagement, and project management.

Her teaching experience at King’s College London as a Graduate Teaching Assistant highlights her dedication to academic excellence and student mentorship. She has also actively promoted equality, diversity, and inclusion as the Representative for International Students at King’s College London, organizing events and initiatives to foster an inclusive academic environment.

Dr. Sun has published 14 papers and presented at numerous national and international conferences. Her research has been recognized for its innovative approach and its contribution to the fields of health communication and public health. Fluent in both English and Mandarin, she possesses strong communication skills and a deep understanding of cultural sensitivities, making her a valuable asset to any academic or research institution.

Through her interdisciplinary research, professional experience, and commitment to public health, Dr. Zhaozhang Sun continues to make significant contributions to the field of health communication, striving to improve health outcomes and reduce disparities in healthcare.