Antecedents to advertising avoidance in China

Gerard P. Prendergast, Wah-Leung Cheung, Douglas West

Research output: Contribution to journal › Article › peer-review

19 Citations (Scopus)

Original language	English
Pages (from-to)	87-100
Number of pages	14
Journal	Journal of Current Issues and Research in Advertising
Volume	32
Issue number	2
DOIs	https://doi.org/10.1080/10641734.2010.10505287
Publication status	Published - 2010

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title = "Antecedents to advertising avoidance in China",

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AU - Cheung, Wah-Leung

AU - West, Douglas

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