Creativity and risk theories of advertising

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advertising Theory
Subtitle of host publication	Second Edition
Publisher	Taylor and Francis Ltd.
Pages	242-256
Number of pages	15
ISBN (Electronic)	9781351208307
ISBN (Print)	9780815382492
DOIs	https://doi.org/10.4324/9781351208314
Publication status	Published - 15 Apr 2019

Access to Document

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