Export Market Expansion Strategies of Direct Selling Small and Medium Sized Firms: Implications for Export Sales Management Activities

Evangelia Katsikea, M Theodosiou, R Morgan, N Papavassiliou

Research output: Contribution to journal › Article › peer-review

29 Citations (Scopus)

Original language	English
Pages (from-to)	57-92
Journal	Journal of International Marketing
Volume	13
Issue number	2
Publication status	Published - 2005

Cite this

@article{34a9a81b31b04a3cb22d2db4be15894b,

title = "Export Market Expansion Strategies of Direct Selling Small and Medium Sized Firms: Implications for Export Sales Management Activities",

author = "Evangelia Katsikea and M Theodosiou and R Morgan and N Papavassiliou",

year = "2005",

language = "English",

volume = "13",

pages = "57--92",

journal = "Journal of International Marketing",

number = "2",

}

TY - JOUR

T1 - Export Market Expansion Strategies of Direct Selling Small and Medium Sized Firms: Implications for Export Sales Management Activities

AU - Katsikea, Evangelia

AU - Theodosiou, M

AU - Morgan, R

AU - Papavassiliou, N

PY - 2005

Y1 - 2005

M3 - Article

VL - 13

SP - 57

EP - 92

JO - Journal of International Marketing

JF - Journal of International Marketing

IS - 2

ER -