Good to be Disliked? Exploring the Relationship Between Disapproval of Organizations and Job Satisfaction in the French context.

Previous research has found that a positive relationship exists between favorable perception of a firm and employees’ job satisfaction: the more positively an organization is perceived, the happier are its workers. However, the current literature has overlooked the consequences of a negative corporate image, or disapproval of organizations. Building on the concept of organizational identification and the social identity literature, we fill in this gap and counterintuitively argue that employees are more likely to identify and align with their organizations when it faces illegitimate criticism. We test our hypotheses on a large-scale survey collected in France and find that perception of disapproval of an organization has indeed an adverse effect on job satisfaction. However, if employees perceive criticism as illegitimate, job satisfaction is positively impacted. This study suggests the existence of micro-level social identity reactions in case of unjustified disapprobation: employees stick together and hold the line against criticism, strengthening the collective identity and adding positive emotional value to the work experience.