How national culture influences international entry-mode choice.

Keith Brouthers, L Brouthers, G Nakos

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Process Of Internationalisation: Strategic, Cultural And Policy Perspectives.
EditorsF McDonald, M Mayer, T Buck
Place of PublicationBasingstoke
PublisherPalgrave Macmillan
Publication statusPublished - 2004

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