Institutional influences on global marketing strategy

Fred van Eenennaam, Claudia Janssen, Keith D. Brouthers

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Anxieties and Management Responses in International Business
Editors	Rudolf Sinkovics, Mo Yamin
Publisher	Palgrave Macmillan
Pages	63 - 79
Number of pages	17
Publication status	Published - 2007

Cite this

@inbook{3d79953572194121b158bae342a4ad5c,

title = "Institutional influences on global marketing strategy",

author = "{van Eenennaam}, Fred and Claudia Janssen and Brouthers, {Keith D.}",

year = "2007",

language = "English",

pages = "63 -- 79",

editor = "Rudolf Sinkovics and Mo Yamin",

booktitle = "Anxieties and Management Responses in International Business",

publisher = "Palgrave Macmillan",

}