International product adoption process for electronic services: Characteristics of British adopters of online banking

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Strategy for the 21st Century
EditorsJ. Johannesson
Place of PublicationOxford
PublisherOxford Academic Publishing
Number of pages33
ISBN (Print)978-0956947512
Publication statusPublished - 2012

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