Managerial, Organizational and External Drivers of Sales Effectiveness in Export Market Ventures

Evangelia Katsikea, M Theodosiou, R Morgan

Research output: Contribution to journal › Article › peer-review

26 Citations (Scopus)

Original language	English
Pages (from-to)	270-283
Journal	Journal of the Academy of Marketing Science
Volume	35
Issue number	2
Publication status	Published - 2007

Cite this

@article{56f65f61575d406ca6f46145b8b9ea6f,

title = "Managerial, Organizational and External Drivers of Sales Effectiveness in Export Market Ventures",

author = "Evangelia Katsikea and M Theodosiou and R Morgan",

year = "2007",

language = "English",

volume = "35",

pages = "270--283",

journal = "Journal of the Academy of Marketing Science",

number = "2",

}