| Original language | English |
|---|---|
| Title of host publication | Wiley International Encyclopedia of Marketing |
| Place of Publication | Chichester |
| Publisher | John Wiley & Sons |
| ISBN (Print) | 978-1405161787 |
| DOIs | |
| Publication status | Published - 2010 |
Market entry and expansion
Research output: Chapter in Book/Report/Conference proceeding › Chapter