Marketing and Public Policy in a ‘Runaway World’: A Commentary

Kelly Hewett; Shintaro Okazaki; Linda L.  Price

doi:10.1177/07439156221093598

Marketing and Public Policy in a ‘Runaway World’: A Commentary

Kelly Hewett, Shintaro Okazaki, Linda L. Price

Marketing : King's Business School

Research output: Contribution to journal › Comment/debate › peer-review

3 Citations (Scopus)

Abstract

Research in public policy and marketing—identified in the Journal of Public Policy & Marketing’s (JPP&M's) scope as ecology, ethics and social responsibility, regulation and deregulation, security and privacy, and health and nutrition—offers evidence of the international implications of marketing practices or policies developed in a given market. We highlight findings related to ecology, regulation, and security and privacy.

Original language	English
Article number	2
Pages (from-to)	211-212
Number of pages	2
Journal	Journal of Public Policy & Marketing
Volume	41
Issue number	3
DOIs	https://doi.org/10.1177/07439156221093598
Publication status	Published - Jul 2022

Keywords

marketing
public policy
globalization
privacy
sustainability

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10.1177/07439156221093598

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Marketing and Public Policy in a ‘Runaway World’: A Commentary

Abstract

Keywords

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