Millennial Capitalism’s Vampires: The South African Graphic Novel Rebirth

Esther De Bruijn, Kelsey Hughes

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Abstract

In the postcolonial South African graphic novel Rebirth, the workings of capital are established in the figure of the vampire. But the comic is not derivative; it does not simply offer another instantiation of the monstrous lord draining his victimized serfs of their life source – or, in the case of the postcolonial narrative, the colonial patriarch parasitically feasting off of the colonizers’ land and culture. Rebirth does effectively and importantly employ the vampire figure to draw a line from the violently exploitative commercial interests of seventeenth-century charter companies to that of current-day corporate power, which dominates through consumer culture. Intriguingly, though, the graphic novel also features a class of vampires that has only recently begun to be explored, vampires that are victimized and endangered – made mortal through an immune deficiency virus – even as they remain inherently predatory and dangerous. We argue that a distribution of vampires across class, race and gender types illustrates ‘millennial capitalism’ as it has been defined by Jean and John Comaroff – an entangling variation that may only be confronted from a place of complicity. The comic style draws the reader into that complicity as much as the comic's characters exhibit it.
Original languageEnglish
Pages (from-to)75-96
JournalJournal of Graphic Novels and Comics
DOIs
Publication statusPublished - 8 Apr 2019

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