Mobile Technology and Advertising: Moving the Research Agenda Forward

Stefan F. Bernritter; Shintaro Okazaki; Douglas West

doi:10.1080/00913367.2022.2089407

Mobile Technology and Advertising: Moving the Research Agenda Forward

Stefan F. Bernritter^*, Shintaro Okazaki, Douglas West

^*Corresponding author for this work

Marketing : King's Business School

Research output: Contribution to journal › Editorial › peer-review

6 Citations (Scopus)

152 Downloads (Pure)

Original language	English
Pages (from-to)	407-410
Number of pages	4
Journal	JOURNAL OF ADVERTISING
Volume	51
Issue number	4
Early online date	14 Jul 2022
DOIs	https://doi.org/10.1080/00913367.2022.2089407
Publication status	Published - 3 Aug 2022

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10.1080/00913367.2022.2089407

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Mobile Technology and Advertising: Moving the Research Agenda Forward

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