TY - JOUR
T1 - Reputation and trust on Online Labour Markets
T2 - The Reputation Economy of Elance
AU - Gandini, Alessandro
AU - Pais, Ivana
AU - Beraldo, Davide
PY - 2016
Y1 - 2016
N2 - This article examines profile data about 9,593 freelancers from 121 countries active in the Design and Multimedia section of Elance, a major online labour market existing up until 2015. Using statistical analysis, the article evidences that the earnings a contractor obtains from working through Elance positively correlates with higher reputation scores and suggests that the conception of trust among actors operating on an online labour market resembles that which characterises e-commerce platforms like eBay or Amazon, where trust relations among ‘strangers’ are guaranteed by an algorithmic-based third party that translates feedbacks and rankings into a numerical reputation proxy.
AB - This article examines profile data about 9,593 freelancers from 121 countries active in the Design and Multimedia section of Elance, a major online labour market existing up until 2015. Using statistical analysis, the article evidences that the earnings a contractor obtains from working through Elance positively correlates with higher reputation scores and suggests that the conception of trust among actors operating on an online labour market resembles that which characterises e-commerce platforms like eBay or Amazon, where trust relations among ‘strangers’ are guaranteed by an algorithmic-based third party that translates feedbacks and rankings into a numerical reputation proxy.
U2 - 10.13169/workorgalaboglob.10.1.0027
DO - 10.13169/workorgalaboglob.10.1.0027
M3 - Article
SP - 27
EP - 43
JO - Work Organisation, Labour and Globalisation
JF - Work Organisation, Labour and Globalisation
ER -