The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets

Evangelia Katsikea, Marios Theodosiou, Katerina Makri

Research output: Contribution to journal › Article › peer-review

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Original language	English
Journal	European Journal of Marketing
Publication status	Accepted/In press - 18 Jan 2019

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@article{709a68e04e804e8d904ec8f46ab35a37,

title = "The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets",

author = "Evangelia Katsikea and Marios Theodosiou and Katerina Makri",

year = "2019",

month = jan,

day = "18",

language = "English",

journal = "European Journal of Marketing",

publisher = "Emerald",

}