The measurement of e-marketing orientation (EMO) in business-to business markets

Adbel Monim Shaltoni, Douglas West

Research output: Contribution to journal › Article › peer-review

46 Citations (Scopus)

Original language	English
Pages (from-to)	1097-1102
Number of pages	6
Journal	INDUSTRIAL MARKETING MANAGEMENT
Volume	39
Issue number	7
DOIs	https://doi.org/10.1016/j.indmarman.2009.06.011
Publication status	Published - Oct 2010

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title = "The measurement of e-marketing orientation (EMO) in business-to business markets",

author = "Shaltoni, {Adbel Monim} and Douglas West",

year = "2010",

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T1 - The measurement of e-marketing orientation (EMO) in business-to business markets

AU - Shaltoni, Adbel Monim

AU - West, Douglas

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