The power of threat and efficacy in green communication: Is threat still effective?

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	A. Vignolles and M. K. J. Waiguny (Eds.), Advances in Advertising Research XIV, European Advertising Academy
Pages	255-264
Publication status	Published - 2024

Cite this

@inbook{515d2bdad0cd4e5fb6db3a517c160b8f,

title = "The power of threat and efficacy in green communication: Is threat still effective?",

author = "Vicky Young and Shintaro Okazaki and Fatima Wang",

year = "2024",

language = "English",

pages = "255--264",

booktitle = "A. Vignolles and M. K. J. Waiguny (Eds.), Advances in Advertising Research XIV, European Advertising Academy",

}