TY - JOUR
T1 - The role of promotion versus prevention-orientation to predict individual cryptocurrency participation
AU - Baeckstrom, Ylva
AU - Jalan, Akanksha
AU - Matkovskyy, Roman
N1 - Publisher Copyright:
© 2024 The Author(s)
PY - 2024/9
Y1 - 2024/9
N2 - We investigate cryptocurrency participation within the context of Regulatory Focus Theory (RFT) among 1,519 individuals in Denmark, Finland and Sweden. Analysis of survey responses identifies the tendency for promotion-focused investors to gravitate towards the high-risk, high reward potential of cryptocurrencies, while prevention-focused investors adopt a more cautious approach that prioritizes safer assets. Our results which demonstrate that RFT can be used to predict current and future cryptocurrency participation contribute to understanding the profile of participants in the rapidly growing cryptocurrency market.
AB - We investigate cryptocurrency participation within the context of Regulatory Focus Theory (RFT) among 1,519 individuals in Denmark, Finland and Sweden. Analysis of survey responses identifies the tendency for promotion-focused investors to gravitate towards the high-risk, high reward potential of cryptocurrencies, while prevention-focused investors adopt a more cautious approach that prioritizes safer assets. Our results which demonstrate that RFT can be used to predict current and future cryptocurrency participation contribute to understanding the profile of participants in the rapidly growing cryptocurrency market.
UR - http://www.scopus.com/inward/record.url?scp=85198562168&partnerID=8YFLogxK
U2 - 10.1016/j.frl.2024.105851
DO - 10.1016/j.frl.2024.105851
M3 - Article
VL - 67
JO - Finance Research Letters
JF - Finance Research Letters
M1 - 105851
ER -