The Study of Inter-firm Market Orientation in the Retail industry: The case study of 7-Eleven in Thailand

Kannika Leelapanyalert, Fatima Wang, Pervez Ghauri

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	20th Annual Meeting CIMaR 2012, Taipei
Publication status	Published - 15 May 2012

Cite this

@inbook{24ba8365d175494ba6347326d80a1bda,

title = "The Study of Inter-firm Market Orientation in the Retail industry: The case study of 7-Eleven in Thailand",

author = "Kannika Leelapanyalert and Fatima Wang and Pervez Ghauri",

year = "2012",

month = may,

day = "15",

language = "English",

booktitle = "20th Annual Meeting CIMaR 2012, Taipei",

}