Abstract
Despite following best practice, most governments fail in their strategic communications. There is a missing ‘X’ factor: trust. This offers a quick win to strategic communicators, provided they understand what the phenomenon involves. Moreover, it allows practitioners to avoid the risk of citizens feeling betrayed when their government fails to deliver.
| Original language | English |
|---|---|
| Pages (from-to) | 171-214 |
| Journal | Defence Strategic Communications |
| Volume | 5 |
| Publication status | Published - 30 Dec 2018 |
Keywords
- rust, communications, impersonal trust, distrust, reliance, co-operation, strategic communications