Why service and manufacturing entry mode choices differ: The influence of transaction cost factors, risk and trust

Keith Brouthers, L Brouthers

Research output: Contribution to journalArticlepeer-review

352 Citations (Scopus)
Original languageEnglish
Pages (from-to)1179 - 1204
Number of pages26
JournalJournal of Management Studies
Volume40
Issue number5
Publication statusPublished - Jul 2003

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