Research output per year
Research output per year
Research output
- 2 Article
Search results
-
2019
A comparison of formative versus reflective approaches for the measurement of electronic service quality
Theodosiou, M., Katsikea, E., Samiee, S. & Makri, K., Aug 2019, In: JOURNAL OF INTERACTIVE MARKETING. 47, p. 53-67 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile29 Citations (Scopus)486 Downloads (Pure) -
The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
Katsikea, E., Theodosiou, M. & Makri, K., 18 Jan 2019, (Accepted/In press) In: European Journal of Marketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile599 Downloads (Pure)