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Vicky Young
Ms
Doctor of Philosophy
,
Marketing : King's Business School
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Research output
(3)
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(6)
Research output
2
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1
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Research output per year
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2024
I know I am ugly, but please listen to my story first: An examination of how storytelling can impact consumers’ valuation of unattractive produce
Pai, C.-Y.,
Young, V.
, Liska, L. I. & Laverie, D.,
2024
,
In:
Journal of Consumer Behaviour.
Research output
:
Contribution to journal
›
Article
›
peer-review
Food Waste
100%
Sensation of Taste
100%
Story-Telling
100%
Sustainability
25%
Social Support
12%
The influencer-entrepreneurship journey: A model of staged progression
Cheng, Z. M., de Regt, A. &
Young, V.
,
Jul 2024
,
In:
Psychology & Marketing.
41
,
11
,
p. 2789-2804
16 p.
Research output
:
Contribution to journal
›
Article
›
peer-review
Open Access
Entrepreneurship
100%
Brand
100%
Managers
20%
Entrepreneurs
20%
Understanding
12%