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• 2024

  The power of threat and efficacy in green communication: Is threat still effective?

  Young, V., Okazaki, S. & Wang, F., 2024, A. Vignolles and M. K. J. Waiguny (Eds.), Advances in Advertising Research XIV, European Advertising Academy. p. 255-264

  Research output: Chapter in Book/Report/Conference proceeding › Chapter