Enhanced Invitations Using the Question-Behavior Effect and Financial Incentives to Promote Health Check Uptake in Primary Care

Lisa McDermott, Victoria Cornelius, Alison J Wright, Caroline Burgess, Alice S Forster, Mark Ashworth, Bernadette Khoshaba, Philippa Clery, Frances Fuller, Jane Miller, Hiten Dodhia, Caroline Rudisill, Mark T Conner, Martin C Gulliford

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)
92 Downloads (Pure)

Abstract

Background
Uptake of health checks for cardiovascular risk assessment in primary care in England is lower than anticipated. The question-behavior effect (QBE) may offer a simple, scalable intervention to increase health check uptake.

Purpose
The present study aimed to evaluate the effectiveness of enhanced invitation methods employing the QBE, with or without a financial incentive to return the questionnaire, at increasing uptake of health checks.

Methods
We conducted a three-arm randomized trial including all patients at 18 general practices in two London boroughs, who were invited for health checks from July 2013 to December 2014. Participants were randomized to three trial arms: (i) Standard health check invitation letter only; (ii) QBE questionnaire followed by standard invitation letter; or (iii) QBE questionnaire with offer of a financial incentive to return the questionnaire, followed by standard invitation letter. In intention to treat analysis, the primary outcome of completion of health check within 6 months of invitation, was evaluated using a p value of .0167 for significance.

Results
12,459 participants were randomized. Health check uptake was evaluated for 12,052 (97%) with outcome data collected. Health check uptake within 6 months of invitation was: standard invitation, 590 / 4,095 (14.41%); QBE questionnaire, 630 / 3,988 (15.80%); QBE questionnaire and financial incentive, 629 / 3,969 (15.85%). Difference following QBE questionnaire, 1.43% (95% confidence interval −0.12 to 2.97%, p = .070); following QBE questionnaire and financial incentive, 1.52% (−0.03 to 3.07%, p = .054).

Conclusions
Uptake of health checks following a standard invitation was low and not significantly increased through enhanced invitation methods using the QBE.
Original languageEnglish
Pages (from-to)594–605
JournalAnnals of Behavioral Medicine
Volume52
Issue number7
Early online date2 Feb 2018
DOIs
Publication statusPublished - Jul 2018

Fingerprint

Dive into the research topics of 'Enhanced Invitations Using the Question-Behavior Effect and Financial Incentives to Promote Health Check Uptake in Primary Care'. Together they form a unique fingerprint.

Cite this