The Impact of Culture on Brand Loyalty

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationConference Proceedings of the Australia and NewZealand Marketing Academy Conference
Publication statusPublished - 2010
EventANZMAC -
Duration: 1 Jan 2002 → …

Conference

ConferenceANZMAC
Period1/01/2002 → …

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