Research output per year
Research output per year
- 46 results
Search results
-
2024
The power of threat and efficacy in green communication: Is threat still effective?
Young, V., Okazaki, S. & Wang, F., 2024, A. Vignolles and M. K. J. Waiguny (Eds.), Advances in Advertising Research XIV, European Advertising Academy. p. 255-264Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2023
The Impact of Robot’s Body Language on Customer Experience: An Analysis in a Cafe Setting
Nguyen, T. V. T., Adamski, M., Wang, Y., Okazaki, S. & Celiktutan, O., 2023, (Accepted/In press) Companion of the 2023 ACM/IEEE International Conference on Human-Robot Interaction (HRI’23 Companion). ACMResearch output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review
Open AccessFile208 Downloads (Pure) -
What do we know about consumers’ ontological security in disaster scenarios?
Fawaz, R., Bourliataux-Lajoinie, S., Rößner, A. & Okazaki, S., Jul 2023, In: International Journal Of Consumer Studies. 47, 4, p. 1483-1499 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus)130 Downloads (Pure) -
2022
Artificial empathy in marketing interactions: bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Y., Okazaki, S. & Li, H., Nov 2022, In: Journal of the academy of marketing science. 50, 6, p. 1198-1218 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile105 Citations (Scopus)364 Downloads (Pure) -
Marketing and Public Policy in a ‘Runaway World’: A Commentary
Hewett, K., Okazaki, S. & Price, L. L., Jul 2022, In: Journal of Public Policy & Marketing. 41, 3, p. 211-212 2 p., 2.Research output: Contribution to journal › Comment/debate › peer-review
3 Citations (Scopus) -
Mobile Technology and Advertising: Moving the Research Agenda Forward
Bernritter, S. F., Okazaki, S. & West, D., 3 Aug 2022, In: JOURNAL OF ADVERTISING. 51, 4, p. 407-410 4 p.Research output: Contribution to journal › Editorial › peer-review
Open AccessFile6 Citations (Scopus)152 Downloads (Pure) -
2020
Assessing Stakeholder Network Engagement
Okazaki, S., Plangger, K., Roulet, T. & Menendez, H., 24 Oct 2020, (Accepted/In press) In: EUROPEAN JOURNAL OF MARKETING.Research output: Contribution to journal › Article › peer-review
Open AccessFile194 Downloads (Pure) -
Exploring digital corporate social responsibility communications on Twitter
Okazaki, S., Plangger, K. A., West, D. & Menendez, H., 1 Sept 2020, In: Journal of Business Research. p. 675–682 7 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile110 Citations (Scopus)864 Downloads (Pure) -
The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective
Ettinger, A., Grabner-Kräuter, S., Okazaki, S. & Terlutter, R., 18 Jun 2020, (E-pub ahead of print) In: JOURNAL OF TRAVEL RESEARCH. 0, 0, p. 618-638 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile53 Citations (Scopus)237 Downloads (Pure) -
Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review
Okazaki, S., Eisend, M., Plangger, K., de Ruyter, K. & Grewal, D., Dec 2020, In: JOURNAL OF RETAILING. 96, 4, p. 458-473 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile75 Citations (Scopus)474 Downloads (Pure) -
2019
Disasters, hope, and globalization: Exploring self- identification with global consumer culture in Japan
Okazaki Ono, S., Taylor, C. R., Henseler, J. & Vargas, P., 12 Jan 2019, (Accepted/In press) In: INTERNATIONAL MARKETING REVIEW.Research output: Contribution to journal › Article › peer-review
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Sneaking the dark side of brand engagement into Instagram: The dual theory of passion
Okazaki Ono, S., Schuberth, F., Tagashira, T. & Guimaraes Andrade, M. V., 6 Dec 2019, (E-pub ahead of print) In: Journal of Business Research.Research output: Contribution to journal › Article › peer-review
Open AccessFile41 Citations (Scopus)102 Downloads (Pure) -
2017
From the Editor
Okazaki, S., 15 Mar 2017, (E-pub ahead of print) In: JOURNAL OF ADVERTISING. 46, 1, p. 1 1 p.Research output: Contribution to journal › Editorial › peer-review
2 Citations (Scopus) -
Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor
Okazaki Ono, S., Andreu, L. & Campo, S., Jan 2017, In: International Journal of Tourism Research. 19, 1, p. 107–119Research output: Contribution to journal › Article › peer-review
Open AccessFile76 Citations (Scopus)616 Downloads (Pure) -
The curious versus the overwhelmed: Factors influencing QR codes scan intention
Okazaki, S., Navarro, A., Mukherji, P. & Plangger, K., 28 Oct 2017, (E-pub ahead of print) In: Journal of Business Research.Research output: Contribution to journal › Article › peer-review
Open AccessFile22 Citations (Scopus)594 Downloads (Pure) -
2015
A Latent Class Analysis of Spanish Travelers’ Mobile Internet Usage in Travel Planning and Execution
Okazaki Ono, S., Campo, S., Andreu, L. & Romero, J., 1 May 2015, In: Cornell Hospitality Quarterly. 56, 2Research output: Contribution to journal › Article › peer-review
40 Citations (Scopus) -
Do global brands use similar executional styles across cultures? A comparison of U.S. and Japanese television advertisin
Taylor, C. R. & Okazaki, S., 2015, In: JOURNAL OF ADVERTISING. 44, 3, p. 276-288 13 p.Research output: Contribution to journal › Article › peer-review
48 Citations (Scopus) -
Responses when the earth trembles: The impact of community awareness campaigns on protective behavior
Okazaki, S., Benavent-Climent, A., Navarro, A. & Henseler, J., 1 Jun 2015, In: Journal of Public Policy & Marketing. 34, 1, p. 4-18 15 p.Research output: Contribution to journal › Article › peer-review
21 Citations (Scopus) -
Using Twitter to engage with customers: a data mining approach
Okazaki Ono, S., Diaz-Martin, A. & Rozano, M., 1 Jun 2015, In: INTERNET RESEARCH. 25, 3, p. 416-434Research output: Contribution to journal › Article › peer-review
79 Citations (Scopus) -
2013
A Multi-Country Examination of Hard-Sell and Soft-Sell Advertising: Comparing Global Consumer Positioning in Holistic- and Analytic-Thinking Cultures
Okazaki, S., Mueller, B. & Diehl, S., 2013, In: JOURNAL OF ADVERTISING RESEARCH. 53, 3, p. 258-272 15 p.Research output: Contribution to journal › Article › peer-review
34 Citations (Scopus) -
Exploring convenience in mobile commerce: Moderating effects of gender
Okazaki, S. & Mendez, F., May 2013, In: COMPUTERS IN HUMAN BEHAVIOR. 29, 3, p. 1234–1242 9 p.Research output: Contribution to journal › Article › peer-review
162 Citations (Scopus) -
Perceived ubiquity in mobile services
Okazaki, S. & Mendez, F., 1 May 2013, In: JOURNAL OF INTERACTIVE MARKETING. 27, 2, p. 98–111 14 p.Research output: Contribution to journal › Article › peer-review
143 Citations (Scopus) -
Social media and international advertising: Theoretical challenges and future directions
Okazaki, S. & Taylor, C. R., 2013, In: INTERNATIONAL MARKETING REVIEW. 30, 1, p. 56-71 16 p.Research output: Contribution to journal › Article › peer-review
257 Citations (Scopus) -
2012
Benchmarking the use of QR Code in mobile promotion: Three studies in Japan
Okazaki, S., Li, H. & Hirose, M., 2012, In: JOURNAL OF ADVERTISING RESEARCH. 52, 1, p. 102–117 16 p.Research output: Contribution to journal › Article › peer-review
53 Citations (Scopus) -
Factors Affecting Mobile Diabetes Monitoring Adoption Among Physicians: Questionnaire Study and Path Model
Okazaki, S., Castañeda, J. A., Sanz, S. & Henseler, J., 21 Dec 2012, In: Journal of Medical Internet Research. 14, 6, p. e183Research output: Contribution to journal › Article › peer-review
31 Citations (Scopus) -
Privacy concerns in Quick Response code mobile promotion: The role of social anxiety and situational involvement
Okazaki, S., Navarro, A. & Molina, F. J., 1 Jun 2012, In: INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 16, 4, p. 5-Research output: Contribution to journal › Article › peer-review
42 Citations (Scopus) -
Responses to an advergaming campaign on a mobile social networking site: An initial research report
Okazaki, S. & Yagüe, M. J., Jan 2012, In: COMPUTERS IN HUMAN BEHAVIOR. 28, 1, p. 78-86 8 p.Research output: Contribution to journal › Article › peer-review
44 Citations (Scopus) -
2011
Has the time finally come for the medium of the future? Research on mobile advertising
Okazaki, S. & Barwise, P., 2011, In: JOURNAL OF ADVERTISING RESEARCH. 51, 1, p. 59-71 13 p.Research output: Contribution to journal › Article › peer-review
46 Citations (Scopus) -
2010
Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between U.S. and Japanese Consumers
Okazaki, S., Mueller, B. & Taylor, C. R., 1 Jun 2010, In: JOURNAL OF INTERNATIONAL MARKETING. 18, 2, p. 20-34 15 p.Research output: Contribution to journal › Article › peer-review
116 Citations (Scopus) -
Measuring hard sell vs. soft sell advertising appeals
Okazaki, S., Mueller, B. & Taylor, C. R., 2010, In: JOURNAL OF ADVERTISING. 39, 2, p. 5-20 16 p.Research output: Contribution to journal › Article › peer-review
116 Citations (Scopus) -
2009
Consumer privacy concerns and preference for degree of regulatory control: A study of mobile advertising in Japan
Okazaki, S., Li, H. & Hirose, M., 2009, In: JOURNAL OF ADVERTISING. 38, 4, p. 63-77 15 p.Research output: Contribution to journal › Article › peer-review
219 Citations (Scopus) -
Does gender affect media choice in travel information search? On the use of mobile Internet
Okazaki, S. & Hirose, M., 2009, In: TOURISM MANAGEMENT. 30, 6, p. 794–804Research output: Contribution to journal › Article › peer-review
118 Citations (Scopus) -
The tactical use of mobile marketing: How adolescents’ social networking can best shape brand extensions
Okazaki, S., Mar 2009, In: JOURNAL OF ADVERTISING RESEARCH. 49, 1, p. 12-26 15 p.Research output: Contribution to journal › Article › peer-review
64 Citations (Scopus) -
2008
Capturing Global Youth: Mobile Gaming in the US, Spain and the Czech Republic
Okazaki, S., Skapa, R. & Grande, I., 2008, In: Journal of Computer-Mediated Communication. 13, 4, p. 827-855Research output: Contribution to journal › Article › peer-review
64 Citations (Scopus) -
Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, S., 2008, In: Psychology & Marketing. 25, 8, p. 714–731Research output: Contribution to journal › Article › peer-review
66 Citations (Scopus) -
Global website standardization in the new EU member states: Initial observations from Poland and the Czech Republic
Okazaki, S. & Skapa, R., 2008, In: EUROPEAN JOURNAL OF MARKETING. 42, 11/12, p. 1224-1245Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
Okazaki, S. & Taylor, C. R., 2008, In: Journal of Business Research. p. 4-12Research output: Contribution to journal › Article › peer-review
94 Citations (Scopus) -
2007
Cross-cultural advertising research: Where we’ve been and where we need to go
Okazaki, S. & Mueller, B., 2007, In: INTERNATIONAL MARKETING REVIEW. 24, 5, p. 499-518Research output: Contribution to journal › Article › peer-review
130 Citations (Scopus) -
How mobile advertising works: The role of trust in improving attitudes and recall
Okazaki, S., Katsukura, A. & Nishiyama, M., 2007, In: JOURNAL OF ADVERTISING RESEARCH. 47, 2, p. 65-178Research output: Contribution to journal › Article › peer-review
110 Citations (Scopus) -
Lessons learned from i-mode: What makes consumers click wireless banner ads?
Okazaki, S., 2007, In: COMPUTERS IN HUMAN BEHAVIOR. 23, 3, p. 1692–1719Research output: Contribution to journal › Article › peer-review
49 Citations (Scopus) -
Market convergence and standardized advertising in the European Union
Okazaki, S., Taylor, C. R. & Doh, J. P., 2007, In: JOURNAL OF WORLD BUSINESS. 42, 4, p. 384-400Research output: Contribution to journal › Article › peer-review
33 Citations (Scopus) -
2006
Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance
Okazaki, S., Taylor, C. R. & Zou, S., 2006, In: JOURNAL OF ADVERTISING. 35, 3, p. 17-33Research output: Contribution to journal › Article › peer-review
78 Citations (Scopus) -
Excitement or sophistication? A preliminary exploration of online brand personality
Okazaki, S., 2006, In: INTERNATIONAL MARKETING REVIEW. 23, 3, p. 279 - 303Research output: Contribution to journal › Article › peer-review
93 Citations (Scopus) -
What do we know about mobile Internet adopters? A cluster analysis
Okazaki, S., 2006, In: Information & Management. 43, 2, p. 127-141Research output: Contribution to journal › Article › peer-review
196 Citations (Scopus) -
Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union
Taylor, C. R. & Okazaki, S., 2006, In: JOURNAL OF INTERNATIONAL MARKETING. 14, 1, p. 98-120Research output: Contribution to journal › Article › peer-review
45 Citations (Scopus) -
2005
Searching the Web for global brands: How American brands standardise their websites in Europe
Okazaki, S., 2005, In: EUROPEAN JOURNAL OF MARKETING. 39, 1/2, p. 87-109Research output: Contribution to journal › Article › peer-review
48 Citations (Scopus)